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CORE
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Operating partner for Dubai holiday homes

You build the portfolio.
We run it.

CORE handles pricing, distribution, guest ops, and property operations end to end. Your brand. Your growth. Zero daily chaos.

Book a 20-minute callHow it works →
+22%ADR lift
+10%Occupancy
14 daysTo live
10–50Unit sweet spot
Pricing engine · Tuesday 09:14
Live
Unit
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Marina · 2BRJBR-204
820AED
980+19%
1,140+39%
1,140+39%
920AED
820AED
820AED
Downtown · 1BRBLV-1108
640AED
1,420peak
1,420peak
1,420peak
880+38%
680AED
640AED
Palm · 3BR villaPJ-V07
2,100AED
2,460+17%
2,820+34%
2,820+34%
2,180AED
1,940-8%
2,100AED
JLT · studioJLT-12A
390AED
470+20%
540+38%
540+38%
420AED
390AED
390AED
32 rate moves overnight · 0 overrides
ADR +22% MTD
02 · Status quo

Right now your business runs on duct tape.

WhatsApp · Owner23:42
Hi! where's the AC remote? It's so hot 😩
Hello??
It's 11:42pm guys
on it. sorry. checking with cleanerread · 09:11
— Owner is sleeping —
rates_v14_FINAL_use_this.xlsxMonday
Unit
Mon
Tue
Wed
Thu
Fri
JBR-04
820
820
820
820
820
JBR-12
740
740
740
740
740
PJ-V07
2100
"Faisal raise these?"
Last edited 11 days ago · Faisal
"Cleaners 👍" group14 members
FK
MO
SL
AN
RJ
KV
PT
AL
YO
DM
TR
+3
"Who's doing 2401 tomorrow?"
— seen by 11, no reply
PMS A
PMS B
ChMgr
Sheets
BookingsPMS A
PricingSheet
CalendarChMgr
Guest msgWhatsApp
Source of truth??
The 20% you can't prove

Your revenue is fine. You're leaving 20% on the table. You just can't prove where.

You don't need another tool. You need the layer underneath all of them.

↓What CORE is
03 · What CORE is

One stack. Four functions. One team accountable.

01 · Revenue

Revenue management.

ADR +22%Rolling 30d
02 · Distribution

Distribution.

Occ +10%This quarter
Airbnb
42%
Booking
28%
Expedia
8%
VRBO
4%
Direct
18%
03 · Guest ops

Guest operations.

4.7★+0.5 since live
ABPool open until?42 s
BKCheck-in early possible?1 m
WAAC not cooling 🥵2 m
DRRestaurant nearby?38 s
04 · Property ops

Property operations.

0 missedTurnovers
Today
Turn JBR-204
Insp PJ-V07
AC fix 1108
Tomorrow
Turn JLT-12A
Deep BLV-22
Thu
Turn JBR-204
Linen swap
Plumb DT-7
Done
Turn PJ-V07
Insp JLT-2
Damage claim
04 · Outcomes

What changes in 90 days.

ADR
+22%
Rates move daily. Defensible to the dirham.
Occupancy
+10%
One calendar. Every channel. Updated daily.
Guest score
+0.6
Response time drops from hours to minutes.
Ops headcount
Flat
One coordinator runs what used to take three.
Modeled on your portfolio

Before / after, per unit / month.

BaselineCORE
12.4k
16.1k
Marina · 2BR
9.8k
12.6k
Downtown · 1BR
28k
36.2k
Palm villa
6.1k
8.2k
JLT studio
If the math doesn't work on your portfolio, we tell you.
05 · Who it's for

Three operators. One stack.

Marina rooftop pool overlooking Dubai skyline
Growth · 10–50 units

Outgrew spreadsheets. Don't want to become a PMC.

You've hit the wall where a full PMC stack is overkill. CORE is the layer between.

Sweet spot10 → 100 units
Aerial view of Burj Al Arab and Dubai coastline
Replacement · 50+ units

Replacing a legacy stack of six tools.

Rip out the channel manager, the pricing tool, the messaging app, the ops board. One stack. One bill.

Stack swap50+ units
Luxury bedroom with panoramic sea view
Owner · 1–3 units

Don't want a second job.

We run the unit end to end and send you a monthly report. Fully managed, not co-managed.

Fully managed1–3 units
06 · How it works

Three steps. 14 days from signed to live.

01
Week 1

Portfolio model.

Send your units. We send back the lift. Numbers, not slides.

You sendUnit list · ADR · occ
We send backRun rate vs. CORE
Turnaround~15 minutes
02
Week 2

Onboard.

Listings, calendars, PMS, team. Done in the background.

You doApprove. Hand access.
We doEverything else
DowntimeNone
03
Week 3

Live.

Pricing on. Guests answered. Units worked.

Day 1Pricing engine on
Day 1Guest comms live
Day 1Ops board active
07 · About

We operate before we sell.

Dubai skyline at sunset with Burj Khalifa
The one test every decision passes

Would the team running units actually use this on a Tuesday?

Based
DubaiBuilt here. Staffed here.
First product
Our own portfolioWe test pricing on our units before yours.
We are not
A PMCWe don't compete with your brand.
Guest ops
Dubai hoursPeople who know the city.
Book a call

20 minutes. Founder on the line.

We'll walk through what's broken, what CORE would change, and whether we're the right fit. No deck. No SDR. No procurement.

Book a 20-min call →WhatsApp the founder
Founder takes every first call. Dubai hours.